FACEBOOK MARKETING

Teacher

Elearn

Overview

This course intends to equip you with Facebook marketing skills. By the end of the course you should be able to well manage Facebook accounts as well as actively engage users on the platforms and also launch successful campaigns.

INTRODUCTION TO FACEBOOK MARKETING

Facebook is one of the fastest growing social networks worldwide. This is a website where every user can make registration and create account for free. By creating Facebook profile, the user can fill different information about himself and share content (text, pictures, music, video etc.) with others.

Facebook is the largest social network in the world, it has more than 1.23 billion active users, 62% of whom log in on a daily basis.

With such a large user base, ignoring Facebook really isn’t an option for most marketers. You can bet your ideal market is using Facebook nearly every day. The question is: how do you target all of those users with your marketing?

The good news is that the Facebook advertising platform allows you to zero in and specify the type of people you’re looking for. You can target by location, demographics, and interests.

COURSE OBJECTIVE

By the end of the lesson you should be able to;