This course intends to equip you with Facebook marketing skills. By the end of the course you should be able to well manage Facebook accounts as well as actively engage users on the platforms and also launch successful campaigns.
INTRODUCTION TO FACEBOOK MARKETING
Facebook is one of the fastest growing social networks worldwide. This is a website where every user can make registration and create account for free. By creating Facebook profile, the user can fill different information about himself and share content (text, pictures, music, video etc.) with others.
Facebook is the largest social network in the world, it has more than 1.23 billion active users, 62% of whom log in on a daily basis.
With such a large user base, ignoring Facebook really isn’t an option for most marketers. You can bet your ideal market is using Facebook nearly every day. The question is: how do you target all of those users with your marketing?
The good news is that the Facebook advertising platform allows you to zero in and specify the type of people you’re looking for. You can target by location, demographics, and interests.
By the end of the lesson you should be able to;
Learn how to create an optimized Facebook page from scratch
create engaging posts and kick start your page
Learn how to effectively market on Facebook through Pages, Ads and Groups.
Learn the various mistakes on Facebook and how to avoid them
Learn the Facebook post formulas to drive engagement.
Learn how to get Facebook Insights reports and Measure success.